If you’ve landed on my site then chances are you’re debating whether to use the services of a freelance copywriter. You might be asking yourself, why do I even need a copywriter?
Well, let me give you a few reasons!
You’ll get copy written by a professional writer, with academic and industry training, and a wide range of experience to draw upon. They’ll know how to approach different types of content.
They’ll know when to keep something short and snappy, and when to add more detail to satisfy the needs of the audience. They’ll be up to date on the latest SEO trends to help your content be seen by the most relevant audience.
A talented copywriter will know how to sell your business. Sometimes it can be a bit worrying to let someone else write about your product, especially if you’ve been doing it yourself in the past.
However, an experienced copywriter will know how to find the gold even in copious amounts of information.
Some clients worry that their business is quite serious or niche and they wonder how to make it enticing and exciting to the right people. I’ve been lucky enough to work for a wide range of clients, from copy for mindfulness journals to brochures for liquid filling equipment.
The key to making anything interesting is to completely understand what you’re selling. I love learning all about a business and their product or service. I can then find the right wordplay or snappy caption, or take complex technical information and make it more accessible for different markets.
Whether it’s brochure copywriting or content for your blog, a good copywriter will work hard to understand your audience. It’s so important to know who you’re engaging with and groups that you might be missing.
They’ll use their expertise to develop the right tone of voice, whether that’s chatty and conversational to build trust with the audience, or professional and technical to demonstrate experience.
Copywriters are ideas people. I’m bursting with ideas, and love nothing more than an open brief where I can suggest either different content ideas or product concepts.
I work regularly for a number of clients who rely on me for new ideas that can help take their business forward.
If you’ve written some fantastic content but you’re worried that it doesn’t read well or that it might be littered with spelling and grammar errors then a copywriter can help. They can take the content and polish it ready for publication!
If you’re currently writing your own content then hiring a copywriter will certainly save you time.
For a number of my clients I manage their blog with little input, researching topic ideas before writing the content. This frees them up to focus on growing and developing their business.
Hopefully, that helps answer a few of your questions. If you have any others then please do get in touch.
Call 07944 009565, or send your brief to laura@laurasmithcopywriter.co.uk and we can get started!
